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With digitization at the latest, buyer behavior has changed drastically. Today, potential customers use many different channels and touchpoints to find out about a product, service, company or brand. As a result, the information behavior of a buyer can hardly be traced for companies anymore.
Classic CRM systems such as SAP Sales Cloud reach their limits here, as they are tailored to other processes in the sales funnel and play to their strengths there. To best map the phases of attracting, converting, and nurturing, companies therefore need marketing automation software. It supports the generation and qualification of leads. One of the market leaders in this area is HubSpot.
Both solutions have their justification, as they are used in different phases of the sales process: While the task of HubSpot is to generate and develop leads, SAP Sales Cloud as a sales tool maps the further process from the lead to the opportunity and the offer to the order.
Our integration package includes various integration scenarios that link HubSpot and SAP Sales Cloud (SAP C4C ). Out-of-the-box elements for data and process integration can be used immediately and imported into the company’s existing infrastructure – for example, with SAP Cloud Integration as middleware. In addition, the package can be flexibly extended and adapted so that company-specific use cases can be mapped with little additional effort and at manageable costs.
Data only needs to be maintained in one system, thus less susceptibility to errors and more time for the essentials
No loss of leads
Higher probability of closing deals due to insights into the respective other system
Consideration of legal requirements (GDPR, opt-ins, etc.)
Seamless synchronization of systems
Reuse of existing infrastructure without new middleware
Orientation to best practices
Easy extensibility
Monitoring of the interface
The lead-to-cash process encompasses all points of contact between a company and its customers − from initial contact and qualification, through the purchasing process and order processing, to the provision of services and invoicing. We support companies in mapping their customer-related processes holistically and digitally.
SAP Sales Cloud is a user-friendly and intuitive tool that supports sales processes with data from real-time analytics. Supplemented by back office information, it creates a comprehensive view of the customer, enabling fast, informed decisions in the sales process.
We take a look at what new functionalities are available for SAP Sales Cloud and SAP Service Cloud with C4C Release 2111.
A selection of our customers
